Segment Marketing Manager

Schneider Electric • 上海, 上海, 中国 • 3w ago

Geographical Scope: LVC & EMPP China Primary Location: Shanghai, China Summary The Primary responsibilities of Segment Marketing Leader focus on China market and drive the segment business growth of China LVC leading segments, Commercial Building, Data Center, Electrics, Transportation & Airport, New Energy, Healthcare, etc. This includes assessing and prioritizing the customer and market requirements, working closely with front office in China, Global Marketing /Commercial team, and China /Global offer management team to deliver market-leading Segment value-propositions, Segment intelligence, Market Segment specific Offer deployment, and define segment roadmap cross BUs. Responsibilities Develop Market Segment intelligence leading to tailored Market Segment value-propositions: - Set the strategy of Marketing Mix, Applications, Offer, Access, Customers, Pricing and profit, communication language, KPI on LVC leading segments. - Provide the local Market Segment Insights on basis of comprehensive Business intelligence leading to tailored Market Segment value-propositions, with specific focus on trends, implications, possibilities. - Adapt the Market Segment Value Propositions to local context - Provide recommendations for proper local “go to market” rules - Provide relevant Market analysis (Market segmentation, AMR…) for Market Segment - Contribute to elaboration and yearly update of local Market Segment Business Plan Drive the Market Segment specific Offer deployment: - Plan the 1–3-year Segment Road Map Cross BU for each segment - Drive the local Market Segment offer deployment (cross-BU) - Manage locally the Market Segment specific Solution offers (including Struxureware suite for Market Segment) - Adapt the global Market Segment toolbox to local context - Brew and delve deep the new emerging segment to pivot the future business growth Drive the Market Segment internal & external impact: - Interact with the external Market Segment community to improve Schneider’s visibility. - Embed the Schneider Branding and create Schneider Technical impact in professional segment association. - Make the impact on technical innovation by segments community to prepare for the seats in the long run. - Lead team to plan and implement marcom assets and activities to enhance segment impact. - Lead/participate in segment standards to strengthen Schneider’s thought leadership. Lead the segment marketing team to drive the result - Set the segment strategy on the LVC-leading segments - Drive the team members to make the impact on partners in the eco-system Minimum Qualification Criteria - Minimum 10 years of experience in electrical & Automaton industry - Power products sales and marketing experience - Good knowledge about the electrical distribution systems and power quality - Bachelor’s degree in electrical engineering or Equivalent - Fluent in Chinese and English - Exposure in working cross functional as well as cross cultural environments - Experience in internal and external customer handling. - Experience in offer life cycle management. - Experience in Marketing communion management

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