Job Description:
Overall Purpose: Responsible for planning, developing, and managing integrated marketing communications campaigns to promote company products, communicate brand messages, drive customer engagement, and support business objectives.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
• Development and Implementation of Marketing Communications Programs: Lead the development and execution of marketing communications programs aimed at increasing the profitability of company products and services through various advertising media.
• Collaboration and Strategic Alignment: Collaborate with business unit leaders to develop and implement advertising, communications, tools, front door, and IT programs that align with AT&T’s strategy and business goals.
• Sponsorships and Experiential Marketing: Assist in executing the sponsorships strategy, manage day-to-day business operations, and develop experiential marketing initiatives and property integrations to enhance overall effectiveness.
• Content Creation and Design Services: Oversee copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services for a business line.
• Integrated Communications and Support Programs: Lead the development, execution, and monitoring of integrated communications, tools, and support programs to support the strategic business objectives, utilizing advanced principles, theories, and concepts in marketing communications.
Job Contribution: An experienced professional with advanced, interdisciplinary knowledge, resolving difficult and complex issues using broad professional concepts. Guides others, applying advanced principles and company practices. Leads moderate sized projects (or parts of larger projects) with strategic value. Operates autonomously with frequent senior leadership interaction. Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 3+ years of related experience. Certification is required in some areas.
Weekly Hours:
40
Time Type:
Regular
Location:
Atlanta, Georgia
Salary Range:
$85,700.00 - $144,000.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
