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Summary:
This position will play a central role in setting the strategy to successfully commercialize milvexian (FX1a) globally. A skilled leader and accomplished marketer with customer focus is needed to lead the strategic plan for milvexian, across all indications (Atrial Fibrillation (AF), Acute Coronary Syndrome (ACS) and Secondary Stroke Prevention (SSP)). The Global milvexian Lead will be responsible for driving long term commercialization plan, inclusive of positioning and brand strategy, TPP & labeling, launch sequencing, global to local model execution and alliance matrix leadership. This position will report to the Vice President, Global Commercial Strategy, Cardiovascular.
Responsibilities:
- Lead Global strategic & long-term commercialization plan for milvexian for ACS, AF and SSP indications – ensuring strategic choices aligned to Marketing and Launch Excellence frameworks, and close partnership with matrix partners, markets and J&J Alliance partners
- Support global labeling strategy to ensure indication level inputs are closely aligned at the pan-indication level
- Lead commercial opportunity & Launch Strategy in collaboration with local China team to support business care for country working group initiation/timing (APAC overall will be led by Director level position)
- Responsible for driving and managing global to local plan and execution, inclusive of BMS internal governance CSRE
- Partner with HEOR, Medical Affairs and Market Access to align on the evidence generation plan to enhance value differentiation for key stakeholder across all indications
- Lead the AOR relationship, including vendor assessment, ensuring the marketing team is closely managing the budget, through coaching, reconciliation and quarterly AOR/Brand Planning Meetings
- Collaborate with Brand Working Group to ensure recommendations and goals are delivered timely to Joint WW Brand Team
- Lead the global marketing choices and brand positioning, brand hallmarks and brand campaign concept ensuring close alignment with core markets and in conjunction with MLR advisor
- Foster strong collaborative working relationships with J&J alliance partners, cross-functionally
- Partner with Clinical, Statisticians, Medical Affairs, Regulatory, Market Access and HEOR to ensure TPP is represented and meaningfully incorporated into label, SAP and core market education tactics
- Manage the global budget for milvexian, supporting the 10-Year Long-Term Financial Plan (LTFP) and Long-Term Volume Forecast (LTVF) for all indications in conjunction with the Business Insights & Analytics team
- Lead and mentor milvexian matrix team to communicate performance and strategy presentations to Leadership Teams
Qualifications:
- Minimum 10 years pharmaceutical brand marketing or relevant biopharmaceutical experience required
- Minimum 3 years of experience managing and developing direct reports and leading high performing teams
- BA/BS required with MBA or advanced degree preferred
- Extensive experience in global commercial strategy and brand management within the pharmaceutical industry. Preferred experience in early or late development, including developing strategic marketing choices (market map, segmentation, business opportunity prioritization)
- Depth and breadth of marketing experience in global other markets with a track record of performance; experience taking complex scientific data and simplifying story
- Prior Health Care Practitioner marketing experience with demonstrated expertise in customer focus, insight mining, message development and marketing analytics.
- Proven track record of successful brand strategy development and execution.
- Strong leadership skills with the ability to influence and drive cross-functional teams.
- Ability to manage complex projects and budgets effectively
- Ability to rapidly adapt and execute plans in fast paced environment
- Strong leadership skills to lead/contribute to the overall strategic planning and execution of key deliverables
- Proven track record of effectively and efficiently driving performance within a matrix organization with strong organizational, interpersonal, communication skills and executive collaboration required.
- Demonstrate the capacity to grow, develop and learn from experiences
- Launch experience and CV experience preferred but not required
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
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